They may make a group that represents a minuscule percentage of the world’s population happy while risking offending a much, much larger group who isn’t prone to celebrate gay pride. They have LGBTQ-friendly policies without flaunting it.
I’m still not sure why some companies insist on wading into issues like this. Unbeknownst to whoever thought this was a clever meme to use they point it points out the obvious, only one way is designed to work. There is only one way you can click it to be safe. I am pretty sure that if KLM offered the options above they would be cited for all sorts of safety violations. The Dutch Royal Airlines (KLM) over the weekend posted on Twitter and Facebook the following picture to mark Amsterdam Pride Day.